Expanding into a neighbouring country can look straightforward on paper. The markets may be geographically close, consumers may share some similarities, and a business model that works at home can appear easy to replicate. Central Group’s experience in Vietnam tells a more interesting story. The Thai retail giant entered Vietnam in 2012 and has spent more than a decade building a business that combines elements of its Thai model with a strong focus on local consumers. Today,

Southeast Asia is no longer simply the next destination considered by international companies looking for growth. For many of them, the region is now an integral part of their strategy. Fast-growing consumer markets, expanding industrial capabilities, a young workforce, and an increasingly connected economic environment: the arguments are numerous. But establishing a presence in Southeast Asia is not simply about choosing the country with the lowest costs or the one with the

With nearly 102 million inhabitants, a growing middle class, and an international population concentrated in its major cities, Vietnam offers a particularly attractive environment for restaurant entrepreneurs. In Ho Chi Minh City, the culinary scene has expanded considerably in recent years, driven by both Vietnamese consumers and an increasingly international population. But behind this apparent ease lies a much less obvious reality: opening a restaurant in Vietnam is not si

When people think of Vietnam, its gastronomy is almost always one of the first things that comes to mind. Pho, banh mi, bun cha, and Vietnamese coffee are now known far beyond the country's borders. But behind this reputation lies a broader reality: gastronomy has become a genuine economic driver, supported by the country's growth, the expansion of tourism, urbanization, and the increasing arrival of international investors and talent. The restaurant industry is now undergoin

Vietnamese sport is becoming an industry For a long time, sport in Vietnam was seen mainly as a matter of public policy, education, or entertainment. Yet a quieter transformation is underway: sport in Vietnam is gradually becoming a standalone economic sector. Today, Vietnam’s sports economy is worth between $1.5 and $2.5 billion. That size remains modest compared with Asia’s largest markets, but it conceals a particularly dynamic momentum. Manufacturing, media, sponsorship,

Vietnam is attracting attention. In 2025, the country recorded GDP growth of 8.02%, driven by exports, public investment, and domestic consumption. Disbursed foreign direct investment also increased, reaching $27.6 billion. Although the World Bank forecasts a slowdown to 6.8% in 2026, the country remains one of the most dynamic markets in Southeast Asia. This momentum creates a strong impression: in Vietnam, some markets still appear open to those who arrive early, take the t

In Vietnam, growth is no longer reflected solely in macroeconomic indicators. It is increasingly visible in the infrastructure reshaping the country’s economic landscape. With GDP growth exceeding 8% in 2025 and a strong rise in both passenger and cargo flows, Vietnam is clearly positioning infrastructure investment as a key driver of its development. Yet behind this momentum lies a structural constraint: transport remains one of the main pressure points in the country’s grow

Vietnam is one of Asia’s most visible destinations on social media — and the tourism rebound confirms it. In 2025, the country welcomed nearly 21.17 million international visitors (a record), up +20.4% vs. 2024 . In this context, generative AI is becoming an accelerator: it can elevate travel content… but also distort the reality of destinations (extreme retouching, fully AI-generated videos, reconstructed scenes, composite locations). 1) What AI is really changing in tra

Artificial intelligence is gradually becoming a defining tool in relocation and global mobility. Long seen as experimental, it is now a strategic lever for companies managing increasingly complex, costly international assignments — with growing expectations around employee experience. According to leading industry research, nearly 90% of organizations plan to use AI in global mobility programs , while only around 30% have integrated it in an operational way so far. This ac

Vietnam’s economy recorded an outstanding performance in 2025, with GDP growth reaching 8.02% , one of the highest rates in recent years. In a still-uncertain global environment, this result highlights the country’s economic resilience and sustained momentum. Growth driven by key economic sectors This strong expansion was supported by several major drivers: The industrial and construction sectors benefited from a rebound in manufacturing activity and continued public and pri

This year, Vietnam’s rainy season has stood out for its intensity, duration, and the exceptional frequency of extreme weather events. Traditionally running from May to October , with peak typhoon activity between August and September, the country is usually affected by 5 to 10 typhoons and tropical storms each year. In 2025, this average was far exceeded: 21 tropical systems were recorded in the South China Sea , including 15 typhoons, marking a record since meteorological re

The outdoor market in Vietnam has been growing exponentially in recent years. To better understand this trend, we met with Christophe...

Business Talk – Vietnam’s Digital Boom: Growth of the IT and Digital Services Sector in Ho Chi Minh CityProjected to exceed $169 billion...

7.09% GDP growth, $38B in foreign investment, and the fastest-growing digital economy in Southeast Asia — Vietnam is no longer just an...

BioMar Group is an industrial company created more than sixty years ago by Danish fish farmers. The company is considered a world leader...

During my trip to Cambodia, I had the opportunity to meet Sandrine, the owner of Dermoestetica Beauty Spa. Dermoestetica Beauty Spa is a...

Vietnam is a country that attracts companies that want to settle in Southeast Asia. To develop these companies send teams of expatriates...

Vietnam is a country that attracts tourists with its diverse culture and landscapes. According to businessfrance.fr, "during the period...

We spent a half-day with my assistant doing e-bikes, a service offered by VietNam e-Bike. This company has been recently created by...

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